My Recent Mail to GM Sales Honda Atlas to which He has not responded yet. Tell me what you guys think about this idea.
Happy Ramazan Greetings. I hope you are in best of your health and company.
I was brain storming the other day and some suggestions flooded my mind. I guess you should offer some flexibility with new next upcoming Civic.
Like luxury brands do, they offer package like
- Technology Package
- Sports Package
- Luxury Package ( and so on )
Honda has one flagship car and Honda want to hit wide demographic with it. You want to hit uncles , young entrepreneurs, mid-thirties people. Almost everybody who can Afford. Customer should be able to choose any of the package depending upon his/her need/requirements. Each Package will be distinguished and will represent a separate spirit and theme. Like Sports Package can have different and more jazzy Rims, spoiler, body, may be a bigger engine, 2.0 iVtec (I know it is a far cry but I am just saying ) kit etc. Luxury Package can include Leather upholstery, Adaptive headlights, adaptive cruise control etc. Technology can Have Set NAV, Bluetooth and other things. ( This is not a mature list but this concept of Packages can be looked into ).This will have multiple advantages and as far as I can comprehend, it will be an instant hit. Wouldn't it be nice to have a Civic for every taste ?! Some Advantages are :-
Will bring the starting price down (as all the goodies will be offered in the packages so base price of the bland car will be less)
Will give you more flexibility at hand and you will hit a more wider range of customers.
Honda has already done this in "City Aspire" and I think this should be tried again.
What are you comments and feedback about this ? Also, Can you please tell me (approximately) what will be the price of Upcoming Civic model for top of the line trim ?