Honda Civic 2013: Pakistan launch

[rizwan400]

My Recent Mail to GM Sales Honda Atlas to which He has not responded yet. Tell me what you guys think about this idea.

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Aoa Sir,

Happy Ramazan Greetings. I hope you are in best of your health and company.

I was brain storming the other day and some suggestions flooded my mind. I guess you should offer some flexibility with new next upcoming Civic.

Like luxury brands do, they offer package like

1. Technology Package
2. Sports Package
3. Luxury Package ( and so on )

Honda has one flagship car and Honda want to hit wide demographic with it. You want to hit uncles , young entrepreneurs, mid-thirties people. Almost everybody who can Afford. Customer should be able to choose any of the package depending upon his/her need/requirements. Each Package will be distinguished and will represent a separate spirit and theme. Like Sports Package can have different and more jazzy Rims, spoiler, body, may be a bigger engine, 2.0 iVtec (I know it is a far cry but I am just saying ) kit etc. Luxury Package can include Leather upholstery, Adaptive headlights, adaptive cruise control etc. Technology can Have Set NAV, Bluetooth and other things. ( This is not a mature list but this concept of Packages can be looked into ).This will have multiple advantages and as far as I can comprehend, it will be an instant hit. Wouldn't it be nice to have a Civic for every taste ?! Some Advantages are :-

1. Will bring the starting price down (as all the goodies will be offered in the packages so base price of the bland car will be less)

2. Will give you more flexibility at hand and you will hit a more wider range of customers.

Honda has already done this in "City Aspire" and I think this should be tried again.

What are you comments and feedback about this ? Also, Can you please tell me (approximately) what will be the price of Upcoming Civic model for top of the line trim ?

Looking Forward

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So u mail to Ayaz Hafeez

[RL589]

some ppl talking abt one should not buy a civiv for rs.2.3 million ...its better to buy a 2005 2006 mark x or premio....

i think so tht second or third hand car is always like pain in the ***. always give unexpectable problems.

[umair2203]

So u mail to Ayaz Hafeez

Yes sir to Ayaz Hafeez

[umair2203]

GM's response

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Dear Umair

Thanks for your suggestions. We keep looking into possibilities. Most of the time we decide against owing to the small size of civic segment . Without volumes the price goes too high to be attractive.

We already offer many options like NAV or leather or both etc on civic. As for accessories we have introduced those in the past only to get beaten by low cost Chinese copies.

We take your suggestions and will study all feasible possibilities.

The new Civic hopefully will be introduced in last quarter of the year. Its too early to price due to very fluid exchange rates. Prices will be finalised close to launch.

Regards
Ayaz Hafeez*** This Message Has Been Sent Using BlackBerry Internet Service from Mobilink ***
**************

[RN427]

Guys please tell me is current shape Civic available in market these days for immediate delivery after payment or it is discontinued so that people should get the new one??? Thanks

[hb7779]

Lots of InshaAllah and MashaAllah. Is this some type of religious experience my friend? Just kidding.
Thanks for the info.

[hb7779]

So new Mehran is better than old Corolla? That is not logical. You need to pick the best car for the money and not just new. Pakistani build new is something different than Japan assemble used.

[TheGreatOneAK316]

Looks more ugly as what Ford Scorpio Mk2 used to be.

[Vajih102]

Good to see he actually replied and that too in response to what you mailed. Many don't and those who do, give neutral comments. Good shot!

[sars333]

After reading this i hope civic is released after restyling or else we will have to live wid this flop version of civic for next 4 years

Honda Confirms 2013 Civic Updates, Mum on Specifics - KickingTires
Honda reveals 2013 Accord, plans to develop next-generation Civic in U.S. | Auto news | Detroit Free Press | freep.com

[Skt_Z4]

what about Honda jazz?? any update abt it??

[RN100]

In USA they released the 2013 Accord, for the price of $22,000 which is about 20 lakh rupees. And in PAKISTAN they are talking about new 2013 CIVIC for the price of 22 Lakh Rs. But Pakistanis are happy to pay 22 Lakh for 2013 Civic, just look the replies in this topic. No one is complaining about the price and think its a good price. And 2013 ACCORD if launched in Pakistan would be No Less than 40 Lakh Rupees. They always CHARGE Double in Pakistan for any new car, and Pakistanis don't care, they happily give it to the Auto Mafia, and brag about it. Pakistanis have no Idea about Real Car Prices around the world, and they give CASH for the new car. In America and most other countries more than 70% car are sold on Lease and affordable monthly payments, so millions of cars are sold that way and alot of people get employed that way.

[Haroon_Tarar]

price a bit too high for a civic. wont go for it

[Vajih102]

In USA they released the 2013 Accord, for the price of $22,000 which is about 20 lakh rupees. And in PAKISTAN they are talking about new 2013 CIVIC for the price of 22 Lakh Rs. But Pakistanis are happy to pay 22 Lakh for 2013 Civic, just look the replies in this topic. No one is complaining about the price and think its a good price. And 2013 ACCORD if launched in Pakistan would be No Less than 40 Lakh Rupees. They always CHARGE Double in Pakistan for any new car, and Pakistanis don't care, they happily give it to the Auto Mafia, and brag about it. Pakistanis have no Idea about Real Car Prices around the world, and they give CASH for the new car. In America and most other countries more than 70% car are sold on Lease and affordable monthly payments, so millions of cars are sold that way and alot of people get employed that way.

The first part of your post is related to the duty structure to quite an extent. By the way, Accord at the moment is already priced at Rs. 7,000,000.

The second, I have NO idea how much extra people abroad pay on lease but here, on a car of Rs. 850000, surcharge was around Rs. 150000 like in 2006 but is since 2009 it has jumped to approximately Rs.400000, quite a difference. Plus, it's per capita income and on top of it, the concept of interest which Islam has prohibited in the strongest of terms.

[princelakhani]

Honda Civic in USA = 25k to 27kUSD, that is more or less same as in Pakistan (Quality will be obviously different though)

2012 Honda Civic | eBay

[lazers]

2012 Honda Civic Sedan Overview - Official Site

Honda civic sedan in USA, starting at 15955 K :). Shape is the same as new model being launched here

[Lakhum]

hey guys just went over to honda website, have they changed the rims, put climate control in the current generation of civics?

[nickatnite]

GM's response

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Dear Umair

Thanks for your suggestions. We keep looking into possibilities. Most of the time we decide against owing to the small size of civic segment . Without volumes the price goes too high to be attractive.

We already offer many options like NAV or leather or both etc on civic. As for accessories we have introduced those in the past only to get beaten by low cost Chinese copies.

We take your suggestions and will study all feasible possibilities.

[I]The new Civic hopefully will be introduced in last quarter of the year. Its too early to price due to very fluid exchange rates. Prices will be finalised close to launch.

[/I]Regards
Ayaz Hafeez*** This Message Has Been Sent Using BlackBerry Internet Service from Mobilink ***
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is the key word in this reply "hopefully"? . the main problem Honda is facing with the new Civic is pricing. what price will the south asian market bear for this car?. 22-23lac price quoted earlier is simply not correct. in my market , why will some pay 20lacs INR for the new Civic when one can buy the new Elantra for 12.5lacs fully loaded and this car won the 'north american car of the year award'? . this can make for a very interesting case study

[Vajih102]

In Pakistan it's Honda, Suzuki and Toyota that rule. The majority will buy them no matter what. Otherwise Hyundia, Kia, Mitsubishi and Nissan had lots to offer in better price.

[princelakhani]

Any exact date of Civic Launch? Waiting for it desperately.