The International Cricket Council (ICC) Hyundai on Tuesday announced an agreement that makes the automaker the official car partner of ICC with a unique presence at all ICC cricket events for the next five years.
The agreement awards Hyundai a worldwide rights package from 2011 until 2015 and will include the ICC Cricket World Cup 2011, which will take place in Bangladesh, India and Sri Lanka, as well as all other ICC tournaments up to and including the ICC Cricket World Cup 2015."
ICC Chief Executive Haroon Lorgat said: "It is wonderful that Hyundai has come on board just in time for our flagship event, the ICC Cricket World Cup 2011."
"We are fortunate to have a group of top-class partners whose commitment to the game is unquestioned. Without that commitment we would not be in a position to help our 105 Members grow the game as they do around the world," he added.
Speaking on this announcement, HW Park, Managing Director and CEO of Hyundai Motor India Limited, said: "The ICC Cricket World Cup is one of the biggest sporting extravaganzas in the world, and we are proud to be a part of this event."
He said, "Ground transportation is critical to the successful staging of an international event like the ICC Cricket World Cup and Hyundai will endeavour to provide the best and the most luxurious transportation option for the players, officials and VIP guests,"
"Hyundai shares the ICC's deep-rooted passion for cricket and remains committed to supporting the game in the future as well," Park said.