Hyundai may be a budget brand everywhere but Hyundai-NISHAT is a premium brand.
Everything Nishat puts their name on becomes ultra-luxury.
Reminds me of these âluxuryâ apartments they recently opened up in the Gulberg area of Lahore. A 4 bedroom apartment is for more than 12 crore rupees. While you can buy 1 kanal (500 sq yards) land in the same vicinity for around 6 crore rupees and build the fanciest 5 bedroom independent house on it for much much less than the price of their apartment but i guess you wont be getting the Nishat brand
.
While visiting, i asked the sales guy which units were still available and heâs like âall of themâ. I asked so you guys havent sold a single one? He said âwell some are occupied by Nishat executives etc but we havent sold any yet.
So in short thats the Nishat business model for you. Low sales (or in this case no sales) and crazy margins.