If anyone is investing money for uber and careem they will invest in a suzuki car with eyes closed.
You see suzuki did not have any price preference kr benefit when launching cultus and new alto even though they fought alot for brownfield status.
The new alto is as localised as new picanto infact KIA had more time to localise it if they wanted to not to forget KIA has insane amount of benefits to kick start itself by pricing the cars right but they DIDNT. This obsolete gen of picanto CKD costs no more than usd 3500 to 4000.
All over the world kia gave tough time to japs by targeting a same segment car in lower price with MORE options. This is the only way they were able to capture market in last 5-8 years.
But when it comes to mass production precise engineering robust engine with reliability of a mother everyone in tbis world is behind the japanese. So in a market like pakistan where a car lives for 48499393 years and does not get scrapped like the most countries the only way you could sell your obsolete gen is by pricing atleastttt 2 lakh lower then alreasy established competitor.
I repeat my words again pakistanis should be glad we have Honda toyota and suzuki in pakistan because these three are the best in the world. Pakistanis are used to honda toyota suzuki it wont be easy for any pakistani to even buy any general motors car because standards of reliability and abusing the car has already been set very high. Bewaqoof bachon ki tarhan rona nahi chahyea monopoly oligopoly because your market is only 300,000 car per year tiny now this year it might be only 200,000 cars per year. Why would you or me as an investor manufacture every single part of a car i a market which is 200,000 cars tiny where i could easily import most parts from thailand with better quality.
Kia right now is in supreme panic.
