Apart from prices, what I hate most is the long delivery times, culture of "own money" and shady dealings of 3S dealers. This all has to stop and entrance of more players will help.
Current automakers no matter how they whine and cry, are enjoying good business, they don't even need to put their own money as working capital, they take advance bookings months before the actual assembling & delivery of vehicle.
These monopolistic tendencies will be reined in by presence of multiple players ( I hope they do not collude in future)