This at 3.8 million would definitely be pricey. But what attracts me is that the buyer would have another option.
I mean if I have 3.8 million budget and I dont need a Yaris or a City size car. Or I don't like both of them
I would simply have another option to spend my money on instead of looking for used or imported cars.
Sportage if compared to Civic, Corolla, Elantra is also priced above c segment sedans.
I think they are implying a similar strategy.