In pakistan , no car companies are in competition with each other. In fact they facilitate each other with their pricing strategy. Nishat had a chance with their elantra to price it lower and capture the market but they knowingly kept it about the same price range.
Same goes for kia , they could have captured the market with picanto. Changan brought their alsvin and kept it 30 percent pricier than anywhere else in the world.
They are hand in hand , they are just trying to get maximum profit by selling same number of vehicles instead of increasing their revenue by increasing their sales.