It depends on how u use its f2.4 lens and 1/1.2" sensor which will give a DOF of around f5.6 equivalent of an APS-C sensor; meaning less DOF but more light to use it.
So far this is the only sample image with some DOF created by close focusing technique but i don't expect it to produce bokeh like DSLRs.
Nonetheless, definitely it is way better than any other camera phone and P&S.
Image size is 7152x5368

100% crop:

The purpose would be to get a camera phone which can be easily carried anywhere all the time in pocket and at same time giving extraordinary image quality for routine daily life shots. I cannot carry my Canon T2i with 4 lenses everywhere and so many times those beautiful photography opportunities pass by begging to be shot 
So if detailed reviews fall in line with its intro then i am definitely in for one 