"Swift S-obviusly-wid sum-things-lacking" is called the entry level Swift my friend... there's a reason they add an 'S' in front of that.. Secondly, those are Drive Away (on the road) prices, including dealer delivery and statutory charges (you dont have to pay a single cent on top of that)... Since the pakistani swift now costs a crazy 1.09 millions ex showroom - as one of the members has confirmed - its final on the road cost (including premium and all that crazy $hit) is going to be pushing the 1.25 million mark or thereabouts..
Thirdly, the base model Swift that you guys should be comparing PS Swift with, comes STANDARD with dual airbags and a bigger and more efficient 1.5L motor...
Fourthly, prices with which you guys are comparing that of the local swift's, attract import duties and tariff charges since they're imported, and NOT locally assembled..a locally assembled car SHOULD cost considerably less...
here is the standard specs sheet for the base model Swift...

bring all these factors into the equation, and PS is quite effectively rorting the credulous pakistani consumers...