Brand Ambassadors
Now some (actually there are only 3 or 4 of them), I don't know how much their respective brands pay them for brand loyalty to start fussing and cussing and calling eachother names.
The pay must be really handsome, or else it would be sheer stupidity to make protection of Corolla or Civic or Suzuki the real goal of your life..unfortunately, this seems to be the only goal in their boring lives.