Exactly...!
That's what I meant too, but couldn't explain. You explained everything perfectly.
Most of the people think that if an oil is being sold online by company website, then it will be 100% genuine at whatever price. However, if the same oil is being sold by some reputed store; is too 100% genuine and below company website price, people think that it will not be genuine.
Company price and company website price are 2 different things. Website price will be same to everyone, however, company price will be different for end user / consumer, retailer, whole-seller, distributor, etc.
Pakistan Oil Store is a huge store, and I was amazed to see it. People were buying in huge quantities, and they all were themselves oil stores owners and shopkeepers from different cities. Oils (in hundreds of Liters) were being loaded in to trucks and transported to other cities. They buy directly from companies and give all the benefit to the direct buyer. Literally, gem of a store and persons!
Other oil stores are also there in the vicinity, but no matches the repute and respect of Pakistan Oil Store. And fake oil dealers and distributors do not survive market, and its dynamics; its ruthless! And they will get immediately exposed and behind bars.