Pak Suzuki has the ability to launch a good sedan and then somehow mess it all up against its competitors either due to its price or given options or tech...
Liana launched, was a very good car, in fact it was ahead its competitors in the market with regard to its options and inteiror etc... but Suzuki priced it almost equal to other market Giants like toyota and honda and its mechanics were not ready to accept the high end gadgetry offered in it...
ciaz launched, and this time they stripped off quite basic features in it against its competitors .. i remember like it was missing navigation android , alloys, etc... all was available optional... but then again they priced it similar to other giants... and .... it failed too : (
maybe they failed to understand how people viewed Pak Suzuki ... a cheaper competitor .. but they tried to rebrand themselves as high value brand instead : / which majority was not ready to digest