this has been the dilemma with Swift since the begining.. it is a car for the niche market..
even the new car price, at that time and now also, is almost equal to competitive sedans which makes it very hard for people to choose it over a sedan.
at 3.5 mil. price tag, people have a lot of other options coming into this range including sedans, so normally people don't prefer a hatchback over sedan at this price bracket.