i personally believe that both are good cars....and both are serious competitors. My comment that 'yaris step aside' was only meant to have the toyota fans go off...haha
The ICT is no competition for the Fit cuz the car doesnt serve the same market or in other words..is not sold in all markets where this honda is sold....the largest being North America in the world. The Yaris is...
One advantage for Honda is the huge aftermarket support that is available for their cars. The Fit hasnt been launched more than a few months and there are a gazillion types of kits, accessories, engine mods and other performance stuff already available...so unless you are typical family guy with kids in the back....you are lucky.
In the end...i will pick the Honda not because i dont like Yaris...because its my personal bias and choice. Having said that...i absolutely believe that Yaris is also a very good car and Toyota's reliability is as good as it can gets.
Cheers