@sleeper
I think there is no thermostat installed and as he said its a direct fan so thats why middle of C&H is heatup zone for this car.
First of all, install a thermostat, and put ur fan to auto instead of direct. (reason is ur engine is suppose to run b/w 84-104 deg C) by removing thermostat, u allow the coolant/water to cool down engine even the engine has not reached its presbcribed temperature. So, innu case w/o a thermostat, and Direct fan, ur engine is not operating at its desired temp which causes a threat to it health as well as low efficiency of engine.
Secondly for heatup, check is there any leak in radiator or hoses, which may cause leakage of coolant/water(leakge of basically Pressure of cooling system).
Thirdly, if u r using tap water in ur radiator, please do service of ur radiator and change it to coolant of any reputable company.