Tata bid for Jaguar, Land Rover boosted

[u4usman4u]

Unions back offer, say Tata would be best suited to manage the luxury brands if Ford sells them - reports.

LONDON (CNNMoney.com) -- Unions at Jaguar and Land Rover are backing Tata Motors' offer for the brands, which are being sold by Ford Motor, according to published reports.

The Financial Times and Wall Street Journal reported that workers at both brands have decided to support Tata's bid over rival offers from Indian group Mahindra & Mahindra and private equity firm One Equity Partners.

The unions prefer to remain part of Ford, but believe Tata would be best suited to manage the luxury brands should a sale go through, the reports said.

Union support could give Tata a boost in winning the politically sensitive deal, the newspapers said.

Cash-strapped Ford (Charts, Fortune 500) has said it expects to conclude an agreement to sell Land Rover and Jaguar by early next year at the latest.

As we speak, there are three main bidders for the Jaguar and Land Rover brands, two Indian companies, Tata and Mahindra & Mahindra and, One Equity, a JP Morgan-owned buyout group led by former Ford chief executive Jac Nasser. The three bidders made their presentations to representatives of the British union at Land Rover's factory in Solihull. After the presentation, Tony Woodley, joint general secretary of the manufacturing workers' union Unite, said: "Based on serving the best interests of the union members at Jaguar Land Rover, the stewards agreed that Tata best fit these criteria”.

Via: InidaTimes

[nickatnite]

TATA's got it. Just wait a while and it will be official. The deal was struck a few months ago.

[T20champs]

Yeah, its almost certain now, just waiting for the official announcement.

[Xtrapreneur]

Tata is going places, thats more then can be said for any Pakistani Company

[Insane_Power]

why would someone want something is loosing big bucks :(. Oh well TATA has to much money to waste.

[localracer]

I dunno what TATA will get outta these sick companies.

[spectra]

Revival of sick units is an art and has some scientific routes as well

[riz_]

Since we don’t know the details of this deal yet, anything being said in this thread will be pure speculation, including this post.

Jaguar and Land Rover are marquee brands with world wide recognition and admiration. It is quite possible that the new owners have plans in place to cut costs and have better marketing in developing and developed countries to bring these brands back to profitability. Both of these brands have cult following; Jaguar in performance luxury segment and Land Rover in performance SUV and off-road segment. New owners may have to reposition the model lineups to better compete in the emerging markets to boost sales. We may not see smaller and cheaply build vehicles, since that may not sit well with the traditional customers of these brands. On the other hand, these same traditional customers are not buying enough units to keep these brands profitable. So, may be we will see economical, read cheap, models of these brands introduced in emerging markets, especially India and China. Wouldn’t it be nice to see more Land Rover models competing at the lower end of the market? Jaguar can also use some help by introducing smaller vehicles to compete better at mid to compact level.

I doubt it that the manufacturing of these brands will be moved to cheaper locals anytime soon, since the involvement of local labor unions will hinder any such move. Sale of these units may also include provisions to keep the production as is. It will be interesting to see the moves made by the new owners to bring these units to profitability.

[DesiBoy]

what TATA will get outta these sick companies???

Tata has gone on record to state that these acquisitions will give it instant access to european markets. Tata want's to spread its international presence and reduce its dependence on the Indian market.

more ever it the deal is indeed bagged by TATA, then it will make an Indian like very very proud

[twisted2fit]

there goes any chance of me ever buying a jaguar

[chopper]

Nice

[DesiBoy]

I'll be even better when the deal is finalized in TATA's favor

[Mathen]

These are reasons for take over of sick units.
See below below TATA truck and BUS before and after TATA's DAWEOO take over

[localracer]

Valid point mathen.

[CrashD]

oh well tata got an openning in europe market and now all we will see is jag technology in tata cras and mostly parked next 2 a jag also in there showrooms in europe!!! and everywhr else a jag with tata which will be a Tata for sure concern do come as will tata live up 2 same quality as jag is now as tata product do still have a long way 2 go as its own products are of not same standards never the less it will boast its market share alot and also tata jeeps will surely have landrover technology and engines even either it will go up or down if tata keeps jag and landrover seperate then theres a good chance 2 it suceed but if it mixes everything 2gether then u got problem as it might be so tata will only be interested in boasting its own product 1st and then look at jag and landrover later it can be bad then!

Call it a consumer 6th sense I wouldnt buy a landrover or jag from now as i wouldnt buy a Tata!!!! EITHER Indian goods have never been up 2 my satisfacton as i would have hoped it too be!!! as a joke i would say harmless obviously!! as they say in U.K
GOD save the Queen!! well GOD save the JAG and Land Rover as well!!!!!!!! as Tata have it now!!!

[aomair]

@CrashD

Don't be so rude I clearly see jealousy brewing in your reply.

Tata is indeed a good brand, I wish we could have them here (someday we will definitely and Pak Army can't stop it as their anti Indian propaganda is slowly dying. For how long SC would stop our Steel Mill going to Mittel? Lets be realistic.

[DesiBoy]

If only Indian Cars and Bikes could have been as easy smuggle in Pakistan like the Bollywood movies, they (smuggled cars/bikes from India) would have been as big a hit in Pakistan like the pirated Bollywood Movies are.

@aomair,
yes you are right,

Pak Army can't stop economic trade between the two neighboring countries for ever.

Their anti Indian propaganda is slowly dying for sure.

Lets be realistic.

Tata isn't taking such a huge step to incur huge losses. They definitely see profit for themselves and that's why they are going ahead with such a huge step. With the Chorus Steel Acqusition they are already a Global Brand in Steel. With the Rover-Jaguar deal, they will become the next big Global Brand in automobiles.

Move aside Britishers, you ruled us for 300 years. Its time that the tables are turned now!!

@CrashD

without proper puncuation your answer is totally incoherent.

[T20champs]

Ta- ta- tata,,,,, ta-ta-tata.......tata-ta-taaaaa,,,,.

I am singing.

[T20champs]

so much so for my singing,,,

Now, what defines a global brand?? what drives a global brand??
The answere is the brand itself!!!! sOUNDS SILLY???

Its not, take for example merc or honda or Ford, the brand sells.As for TATA, they are not a global brand right now.They are just making a mark on the global market.They have some class material with them thats gonna sell but they have not got the brand. If they manage to get the jag and landrover deal,which they almost have, the ppl will be curious to know who brought the brand and these brands will be selling alongside some really cool TATA cars.
Hence, they will be able to create a global brand for themselves.And thats what i thing the deal is all about.

And that apart, it surely will make every Indian proud.

[DesiBoy]

Ta- ta- tata,,,,, ta-ta-tata.......tata-ta-taaaaa,,,,.

I am singing too.!!!!