Its nothing so far. Their genius idea is to spend absolutely zero on advertising and sales promotions and take the 'no competition' advantage for granted. They will have serious issues selling this car like this esp after Pak Suzuki has announced retiring the grandma from its line-up.
if I have close to a million to spend on a small car I would rather wait for April and see what Suzuki comes up with as Mehran's replacement and then decide. There are chances of Alto 660cc which is a modern car with its own niche in PK (as JDM) and that compared to a Mehran esque Golf replica having 4 speed transmission is a massive competitor.