Farrukh, inshallah in a day or two to get it mounted, i'll be visiting their city office Shams Chambers, Sharah-e-Liaquat near Chambers of Commerce.
The VW logo is one of the most recognizable logos, but the history behind the design is even more intriguing.
History
The Volkswagen logo at least the first design in 1938 was the result of an office competition. The story goes that Franz Xavier Reimspiess, an employee of Porsche, during an office logo design competition created the logo. He was given a one time payment of 100 Reichsmarks (about $400). Mr. Reimspiess was also the engineer who perfected the engine for the Beetle in the 1930’s.
Nikolai Borg, states he was really the designer and was invited to draw the car logo by Dr. Ing. Fritz Todt, the general inspector for roads during WWII. However, Mr. Borg was not able to prove to the court he was the original creator of the logo.
Volkswagen translates to “Peoples Car” in German, and in 1938 Germany when the company was being developed, the Nazi party was in power, Many people have forgotten that “Nazi” is a syncopation for “National Socialist German Workers Party.” So the combination of the party symbol and the new car company would have been very powerful.
In fact, the first logo for Volkswagen was the swastika. It was know as the “swastika hubcap” car. The company later changed the logo to what appears to be the swastika in motion with V and W in the center. This happened when Adolf Hitler abruptily changed the name of the car to “KdF Wagen,” which stood for “Kraft durch Freude” or “Strength through Joy”
The next logo change came before WWII. The Volkswagen project was part of the “Nazi Kraft durch Freude” propaganda scheme run by the “Deutsche Arbeitsfront” (DAF). The logo for the DAF was a swastika surrounded by a cog or gear. The new VW logo replaced the swastika with the V over the W in the center.
After WWII Britain had the cog changed to a circle and that design was filed for copyright in 1948.
VW had the logo updated again in 2000 to the current 3D version.
Designers Toolbox: Design Life
Hazet Going? Super-Rare VW Toolkit
Man when i'll get my hands on this. Any clues anybody?
