By 2003, Beetle annual production had fallen to 30,000 from a peak of 1.3 million in 1971. On 30 July 2003,<sup id="cite_ref-AutoMotoruSport200313_31-1" class="reference"></sup> the final original VW Beetle (No. 21,529,464) was manufactured at Puebla, Mexico, on 30 July 2003<sup id="citeref-AutoMotoruSport200313_31-2" class="reference"></sup>) — 65 years after its original launch and its unprecedented 58-year production run — which began in 1945, the year VW recognizes as the first year of non-Nazi funded production. VW announced this end of production in June 2003, citing decreasing demand. The last car was delivered to the company's museum in Wolfsburg, Germany.
To celebrate the occasion, Volkswagen marketed a final special series of 3000 models marketed as "Última Edición" (Final Edition) in light blue (Aquarius Blue) or beige (Harvest Moon Beige). Each example included the 1.6 engine, whitewall tires, a CD player with four speakers, chrome bumpers, trim, hub caps and exterior mirrors, a Wolfsburg emblem above the front trunk's handle, chrome glove box badge, body colored wheels, tinted glass, a rear parcel shelf, and VW Ultima Edicion plaque. At 84,000 pesos,the model cost approximately $1,300 more than the typical