This is a good idea by BTCF. I have started it in my city on a small scale.
As for direct export, u need local chamber of commerce membership and REAP (rice exporters association of Pakistan) membership... Both require NTN number of ur firm and endorsement by atleast one existing member.
Basmati ki main markets Dubai, Saudi Arab,Iran aur Europe hain... Btw direct export of rice is not as easy as it seems. We have better quality rice but India is kicking our A$$ in most markets due to their honesty and Govt support.
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