ISLAMABAD: The Competition Commission of Pakistan has issued a show-cause notice to Hi-Tech Blending (Pvt) Ltd, the importer of ZIC Lubricants (Korea), for making unsubstantiated claims about its products and prima facie violating Section 10 of the Competition Act, 2010.
“Chevron Pakistan Lubricants, the manufacturer and supplier of lubricants, had sent a formal complaint to the CCP that Hi-Tech Blending (Pvt) Limited was spreading false and misleading information to consumers through their recent marketing campaign – television commercial, brochures and social media,” said a statement issued by CCP on Monday.
The commission’s inquiry found that in order to promote their brand ‘ZIC’, Hi-Tech Blending launched a marketing campaign claiming its products to be superior over those of the competitors in terms of quality, efficacy and fitness.
The report concluded that by making these claims, High-Tech Blending was prima facie violating Section 10 of the Competition Act by disseminating false and misleading information to consumers and harms the business interest of its competitors including the complainant.
