So in Thailand (from where Atlas has imported an 11th gen unit ahead of local assembly) the Civic is priced between USD 29.3k - 36.5k.
Now, Honda has launched the latest 3rd gen HRV hybrid in Thailand and it is priced b/w USD 29.5k - 35.9k.
This illustrates how overpriced the Civic has become, especially since HRV is a more powerful (215 vs 178hp) hybrid crossover. As a reminder, Civic is even more expensive in Indonesia (where Atlas will be sourcing CKD kits from), RS is priced at ~39.7k USD, almost twice the base price of 2nd gen HRV.
This will be another misstep by Atlas. As popular as the Civic is in our market, I think HRV would have been a much easier sell at Rs 5-6mn than Civic.