I heard about a very horrifying conversation in a Honda dealership recently. A guy was trying to buy an aspire on own and his exact words were
"Mai max 3.5 lakh on Doon ga buss".
Showing that the actual own demands are much higher than the absurd 3.5 lakhs amount. People are willing to pay these insane premiums. And that we are living with morons who would rather pay that much for a city coming like a month later rather than booking a civic for around the same price and waiting just 3 months for a much better car at around the same price.
I've seen some upper class douchebags even bragging about how much own they paid. Many of these people have no patience and for them paying own is something deserving of showing off. I'd personally be embarrassed and even hide it from others if I overpaid for a trashy econobox aka "shitbox".
Not unexpected from a nation where buying something on sale is considered by some as embarrassing and to be hidden from others.