Honda Pakistan is expected to launch the 7th Generation of HONDA CITY in Pakistan by JULY 2021.
5TH GEN COMPLETES 12 YEARS OF PRODUCTION
Honda City 5th gen has been in the production lines for the past 12 years since 2009 with some minor facelift changes. The company kept on selling the same gen model for this long as there was no certain competition in the local market of Pakistan.
RISING COMPETITION MAKING LIFE TOUGH FOR CITY
However, Toyota Yaris made a very strong in the country last year as a competitor of City. According to the sales stats of PAMA, Toyota is selling more units of Yaris than combined sales stats of City/Civic. This situation has raised serious concerns for the auto manufacturer.
On top of that, the launch of Changan ALSVIN and Proton SAGA is now expected to turn tables in the compact sedan segment primarily due to their offered features under competitive prices. This situation has now left Honda Pakistan with no choice but to introduce the new model of City in the country.
PRICING OF NEW HONDA CITY?
It will be interesting to see the pricing of the new model of Honda City as it would be key aspect in determining its success in an extremely competitive market. Currently, the base variant of City costs PKR 2.45 Million (ex-factory) and goes all the way up to PKR 2.86 Million for the top-variant.
What do you think would be the pricing strategy of Honda Pakistan?