So, to partly answer my own question, I will write up a little background.
We have a 2015 Suzuki every turbo as a second vehicle. For my 8mths being in Pakistan, father who has been here a bit longer than I have, had been taking his previous vezel and this to Makki oil store for oil changes. This is the second oil change during our ownership of this van.
I would notice on cold start, it would tick for about 6-10 seconds. I did find it a bit alarming, but never gave it much thought due to being busy. I figured that I'd switch to a thinner oil weight next oil change as it's only been 1200 Kms since my last oil change.
I asked Makki oil to use guard filters as I had heard they were decent. The receipt indeed said guard last time, but this time it said power. I noticed both times the change was done, they used power speed branded oil filter.
I ordered an original leppon filter for 760 off daraz, and yesterday, took off the power speed and installed the Leppon.
Since doing this, no more startup noise. Startup noise on warm engine is also reduced.
I am 100% satisfied with the more expensive filter. By briefly looking into the leppon Vs power, you can definitely see a quality difference ....in weight too.
You can see some kind of paste smeared inside the powerspeed one too.