Toyota is trying hard to pitch up Altis Market ! After trying thier luck in 1800 class, They have shifted to Altis 1.6 !
They have also Introduced Better engine (Dual VVTI)
Here is the brief intro : VVT-i - Wikipedia, the free encyclopedia
Coming back to the point, despite featuring all luxury features , Altis seems to lag behind in competition with Civic !
I guess the biggest reason is, when people pay extra , they want to see something different.
To back up my comment
Compare Honda City and Civic Interior (BIG DIFFERENCE)
Whereas There is a slight difference between XLI/GLI interior and Altis (Optitron Cluster seems unable to give a entire new feel)
On the exterior also , The FRAME IS THE SAME !
I guess if Toyota want to come in pace with its rival, it needs to redesign its 1800 cc category
What do you guys think ?