Your car does not have a fixed rpm at which it changes gear. Gear change depends on how hard or soft you are pressing the gas pedal. Press it enough so that it remains between 2-3k rpms until you maintain coasting speed.
It is hard to maintain 70kmph all the time but atleast do not drive it at 40kmph when the road is empty. If your entire journey involves the roads where you cannot drive above 40kmph and involves frequent stops, speed brakers and turns, then I am afraid you cannot get a better mileage.
By short trips I meant going to the market, mosque, etc.