agree. but in my case, I only lose around 100k, that too, I'll get paid off by the addition of satnav, aala Enkei alloys, fogs, leather seats and side mirror indicators. (H)
for the 300k, that deear bhai will spend, he'll get along with the goodies of aspire trim are arm rests, chrome tipped silencer, upgraded ecu programming, trunk light, a brand new car (again :D). And IF, IMHO, one spends on a car thats meant to stay with him at least fo another 5 years, its worth every penny.
and oh, as for affiliation, well thats true. The way I am affliated with my cars, our kaptaan is,and may be you are as well, its means a LOT. but abhi vtec city inti nahi chalai, bechi jaa sakti hai.