Lol. This looks like a comedy. Don't take @Xulfiqar and @UAHMAD 's remarks to heart. Looks like the KIA marketing team did a number on you. The protective coating they're calling is the PU clearcoat that's already present on all currently new cars sold in Pakistan. Even Alto, discontinued Mehran, etc. Its part of the normal paint procedure and nothing special. Even Rolls-Royce doesn't come from the factory with a ceramic or any other special 'secret' coat.
About the undercoating, all cars come from the factory with a layer of undercoating. It is part of the standard assembly process and rust proofing and no manufacturer skips on rustproofing unless they want their product to disintegrate in a few years. It is not as apparent as the aftermarket undercoats that people get done. The after-market ones are thick and gluggy and usually of black color. The factory undercoat is thin, of body color, and only applied on the underbody and not on the suspension parts like the after-market undercoating appliers do.
Even I am not a big fan of after-market thick undercoatings and wouldn't recommend it to anyone. In my experience, few years down the line these coatings develop cracks that allow water and dirt to gradually creep into those cracks and sit there and rust the metal 10 times faster than it normally would if no coating was applied. This water once between the coating and body panel does not evaporate or escape easily either since it is isolated from the environment. Sort of like a small lake between your thick chunky undercoat and the body panel.
