But Arshad Bhai, I think licencing from International Certification Bodies like ACEA, API, ILSAC, etc. Also does matter a lot.
The engine oil, however Great it may be, if it isn't certified by any International Governing Bodies, then a person like me would get sceptical, as to why its not?
Ye apnay Judge khudd hi Banay huay hain? 
Then Toyota, clearly write in their manuals for Gasoline Engine oils to pour the oil which is API and / or ILSAC certified. Oils without API donut / seal may void engine's warranty.