"API licensing of lubricants is a voluntary process. In a perfect world it should ensure that automobile manufacturers and consumers meet a set of “minimum standards.” What this means is that if a consumer wants a product that just meets minimum specifications, then they should purchase API Licensed products and get exactly what they paid for…minimum performance! In the future, should these standards be raised to a level consistent with AMSOIL's standards for motor oil performance, AMSOIL will consider licensing all oils. For those that feel pressured to use an API licensed product, AMSOIL offers them. It should be noted that AMSOIL API Licensed motor oils are chemically engineered to outperform all other petroleum, semi-synthetic, and synthetic licensed API motor oils."
Details can be read in the following link!
http://www.syntheticwarehouse.com/api_licensing.htm
if AMSOIL is not API certified, how can we conclude that it is inferior or substandard product?