Any new entrant in Pakistan automotive market should first study & understand the dynamics of local market. People with hard earned money in this low per capita income country tend to opt for well established brands which offer reliable products with nationwide after-sales support & good re-sale value.
We have to wait & see the product offering / pricing strategy of Hyundai, Kia & Renault to succeed where even the cheap Chinese are struggling.
If those trying to introduce Chinese cars really wanted to penetrate the market they should have initially priced their cars offering better features, slightly above Mehran. With much fanfare it was announced that HRL motors will introduce Zotye 100 car in Pakistan. But when they introduced the “cheapest car in China” here at an exorbitant price of Rs.117, 2000/- they sealed their own fate.
Even the Faw V2 introduced in 2014 has dismal sales figures in Pakistan till now when compared to well establish brands.