The Hyundai Azera, globally known as the Hyundai Grandeur, is a full-size sedan that has served as Hyundai's premier model since 1986. The first generation was jointly developed with Mitsubishi, sharing much with the Debonair, while the second generation marked Hyundai's gradual shift towards independent design and engineering.
By the third generation, launched in the early 1990s, the Grandeur had become a more upscale offering aimed at executive buyers, with improved luxury and performance.
The fourth generation, introduced in the late 2000s, further enhanced Hyundai's premium image with modern styling and more refined engines.
The fifth generation was launched in 2011 and marketed as "Grandeur" in South Korea, representing Hyundai's most ambitious leap, with bold styling, advanced V6 powertrains, and luxury features positioning it against competitors such as the Toyota Avalon and Nissan Maxima.
Subsequent sixth and seventh generations continued to evolve with more sophisticated design, cutting-edge technology, and hybrid options in certain markets, reaffirming the Azera's role as Hyundai's flagship sedan.
Latest Updates
- In 2007, the Azera was given a subtle interior refresh that included a new gauge design and improved steering wheel-mounted controls.
- The 2008 model year brought in an optional LG-built navigation unit, noted for being among the first with a dual-screen display setup. At the same time, the SE trim was phased out in favor of the GLS, which adopted the same 17-inch alloys as the Limited.
- The Aubergine color was dropped, and wood-trimmed steering wheels were now reserved for the Ultimate Package.
- For 2009, exterior tweaks included a revised front grille and new 17-inch alloy wheels, while the interior gained blue backlighting for gauges and dashboard, replacing the older green tone.
- The Limited received "hyper-silver" alloys and a new wood-trimmed steering wheel option.
- South Korean Grandeur models stood apart from the U.S. version, offering equipment such as keyless entry with push-button start, Alcantara leather trim, and rear passenger audio and climate controls.
- A facelift launched in December 2009 for the 2010 model year added LED tail lamps, new split-spoke alloys, reshaped exhaust outlets, revised headlamps, mirrors with indicators, and a refreshed fascia.
- The Azera was discontinued in Canada after 2010 due to limited demand.
- By 2011, the car received another update with reworked front and rear styling, new fog lamps, alloy designs, and more advanced engines featuring dual variable valve timing paired with a 6-speed automatic gearbox
Price and Variants (PKR)
The Hyundai Azera was not officially sold in Pakistan and has been available only through used imports, primarily from North America and the Middle East. Depending on the condition, trim level, and model year, a well-kept Azera in Pakistan would typically range between 56.0 لاکھ. Internationally, it was offered in two trims: GLS and Limited.
Engine and Performance
• GLS trim equipped with a 3.3L DOHC V6 with CVVT, producing 234 hp at 6000 rpm and 226 lb-ft torque (306 Nm) at 3500 rpm.
• Limited trim equipped with a 3.8L DOHC V6 with CVVT, producing 263 hp at 6000 rpm and 257 lb-ft torque ( 348 Nm) at 4500 rpm.
• Both engines were constructed with aluminum blocks, multi-port programmed fuel injection, and chrome-tipped dual exhaust.
• Paired with a 5-speed automatic transmission featuring SHIFTRONIC manual shift mode and a lock-up torque converter for efficiency.
• Front-wheel-drive layout with a final drive ratio of 3.33:1.
• Double-wishbone front suspension and multi-link rear suspension, complemented by stabilizer bars and gas-charged hydraulic shocks.
Battery Range / Mileage
The Azera was available only with petrol engines and no hybrid variants in this generation. EPA fuel economy estimates rated the GLS with the 3.3L V6 at 18 mpg city and 26 mpg highway, while the Limited with the 3.8L V6 returned 17 mpg city and 26 mpg highway. With a fuel tank capacity of 19.8 gallons, the Azera provided a practical driving range suited to both long highway journeys and daily commuting.
Features and Technology (Interior + Convenience)
• Dual automatic climate control with external temperature display.
• Power-adjustable driver's seat with lumbar support and 4-way passenger seat.
• Leather-wrapped steering wheel and gear shift knob.
• Steering-mounted controls for audio and cruise functions.
• Heated leather seating and electroluminescent gauges on Limited trim.
• Infinity audio options ranging from a 172-watt six-speaker unit to a 315-watt 10-speaker system with 6-disc changer.
• Optional 605-watt Infinity Logic 7 surround sound system with integrated navigation ( Navigation/ultimate package).
• Bluetooth hands-free phone system and HomeLink garage transceiver.
• Power rear sunshade and rain-sensing windshield wipers available on Limited in Ultimate Package.
• Keyless entry with immobilizer and power-folding mirrors with integrated turn signals in both variants GLS and limited.
Safety
The Hyundai Azera was fitted with a comprehensive safety suite across both trims. Active systems included Electronic Stability Control, Traction Control System, four-wheel ABS with Electronic Brake-force Distribution, and Brake Assist to maximize braking performance in emergencies.
Passive safety covered eight airbags, with dual front airbags incorporating an Occupant Classification System, side-impact airbags for front passengers, and side-curtain airbags extending protection to rear occupants.
Its reinforced unibody structure with high-tensile steel enhanced crash protection, while features like active front head restraints, seatbelt pretensioners, and LATCH child-seat anchors ensured occupant safety. Additional systems such as tire pressure monitoring and automatic headlights added further reassurance.
Exterior and Interior Styling
The Hyundai Azera had a confident and elegant look. At the front, projector headlights sat alongside a chrome-accented grille. The rear featured LED tail lamps that gave it a modern finish. Smooth body lines and chrome details added a touch of sophistication. A low drag coefficient of 0.29 made the shape more efficient. The 17-inch 10-spoke alloy wheels gave the car a strong stance. Strut-assisted hood and trunk openings made everyday use easier.
Inside, the cabin felt open and welcoming. It offered more than 106 cubic feet of passenger space and a trunk with 16.6 cubic feet of storage.
The seats were shaped for comfort on long drives. Soft-touch surfaces and wood accents created a warm atmosphere. Sound insulation kept the cabin quiet from road and wind noise. The Azera felt calm and spacious, making it a comfortable place for both driver and passengers.
Comparisons with Similar Cars
In Pakistan, the Hyundai Azera would be compared with imported sedans like the Toyota Avalon, Nissan Maxima, and Honda Accord V6. The Toyota Avalon typically commanded stronger resale, while the Honda Accord was known for its sporty handling.
The Azera offered more interior space, a higher level of equipment at base price, and comparable powertrains, positioning it as a value-driven alternative.
Maintenance and Resale Value in Pakistan
Without official representation in Pakistan, maintenance for the Azera relies on private workshops experienced with Hyundai imports. Basic servicing, including fluids, filters, and brake components, is relatively manageable, but model-specific parts such as Infinity audio units, electroluminescent displays, or sunshade motors may require imports, raising costs.
Resale value is modest, as Toyota and Honda dominate buyer confidence in this segment, but for enthusiasts seeking a premium sedan at a more affordable price point, the Azera provides an appealing balance of size, performance, and equipment.
Conclusion
The Hyundai Azera embodied Hyundai's ambition to compete with established Japanese and European sedans by offering a spacious, comfortable, and well-equipped full-size sedan at a compelling price point. With two refined V6 engines, advanced suspension, and a long list of safety features, it provided both performance and peace of mind.
Offered in GLS and Limited trims, the Azera catered to a wide range of buyers who valued space and comfort, with the Limited delivering additional luxury touches. While it was never officially introduced in Pakistan and resale remains limited, the Azera still stands out as a premium import option that combines understated design with genuine luxury and value
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