The Nissan Atlas F24/H43, launched in 2007, represents the third generation of Nissan's light commercial truck lineup. Built for payloads ranging from 1.15 tons to 4.5 tons (depending on the model), it replaced the older F23 with improved engines, a stronger chassis, and enhanced driver ergonomics. In Pakistan, it is available through used CBU imports, primarily sourced from Japan, catering to transport businesses, logistics companies, and small industries that require a durable mid-capacity truck.
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Although newer models have now succeeded the F24/H43 in production in Japan, this generation remains popular in Pakistan due to its durable diesel engines and affordable used-import pricing. Japanese auction imports of the F24/H43 are still common, especially in diesel variants powered by the ZD30 engine, which provide better torque for cargo applications.
Its production transferred from UD Trucks to Nissan Shatai in 2011. However, the F24 Atlas failed to meet Japan's 2018 emissions standards, which excluded it from tax benefits. Production officially ended in 2021, and sales ceased in June 2021. Its nameplate continues via OEM rebadged models supplied by Mitsubishi Fuso and Isuzu.
Price and Variants (PKR)
Since the Atlas F24/H43 is only available as a used CBU import, prices vary depending on year, condition, and configuration. The 2025 model is available in price-range
Popular body types in Pakistan include:
- Single-cab flatbed trucks
- Double-cab crew carriers
- Box body cargo vans
Engine and Performance
The F24/H43 is defined by its diverse engine range, particularly the ZD30 turbo-diesel, which is highly regarded in Pakistan for its load-hauling capabilities.
Engine Options:
- QR20DE - 2.0L petrol, ~130 PS
- ZD30DDTi - 3.0L turbo-diesel, ~150 PS, ~260 Nm torque
- Larger diesel units (up to 5.2L) available on H43 heavy-duty models
Drivetrain & Transmission:
- 5-speed and 6-speed manual transmissions
- Automatic transmission available on select models
- Rear-wheel drive standard, with 4WD on some H43 variants
Performance & Payload:
- Payload: 1.15-2.0 tons (F24), 1.65-4.5 tons (H43)
- The strong torque output of the ZD30 makes it efficient for both city cargo and intercity hauls.
- Balanced between medium-duty durability and manageable size for urban roads
Mileage
Fuel efficiency and mileage vary depending on the engine type and load conditions. Petrol engines generally deliver around 7 to 9 km per litre, while diesel models typically average between 8 to 10 km per litre. In Pakistan, diesel variants are more common as they provide better fuel economy along with stronger torque, making them more suitable for commercial use.
Features and Technology (Interior + Convenience)
The F24/H43 offers basic comfort and convenience improvements over older Atlas models, although it is still primarily designed for utility.
Key Features
- Power steering and power windows are standard.
- Air conditioning and heater (Japan-spec imports)
- ABS braking available
- Improved cab visibility with a large windshield
- Foldable seats in crew cab models
- Simplified dashboard with easy-to-reach controls
Safety
Safety in this truck is functional but limited, reflecting its commercial focus. It comes with 3-point seatbelts for the driver and passengers, a reinforced steel cabin structure, and ABS. However, it does not offer airbags or modern driver assistance features.
Exterior and Interior Styling
The Atlas F24/H43 adopts a more modern design compared to the boxy F23. It features rounded headlights, a larger grille, and smoother bumper lines. Inside, the cabin features hard-wearing materials and durable fabrics, along with a slightly more ergonomic dashboard, providing enhanced driver comfort during extended shifts.
Comparisons with Similar Trucks
In Pakistan, the F24/H43 faces competition from several well-known options. The Toyota Dyna holds an advantage with its stronger resale value and widespread parts availability, making it a practical choice for many buyers. The Isuzu Elf (N series) is another popular contender, offering higher payload capacity and a more established presence in heavy-duty fleets.
Meanwhile, the Mazda Titan provides similar performance but is less common in the local market. Positioned among these rivals, the Atlas stands out as a middle-ground option, being more affordable than the Dyna, more modern than the Titan, and having weaker resale value compared to the Isuzu.
Maintenance and Resale Value in Pakistan
Maintenance is moderate, with ZD30 diesel engine parts readily available in larger cities; however, some body and trim parts must be imported. Petrol QR20 variants are less common and harder to maintain locally. Resale value is steady but not as strong as that of Toyota and Isuzu's rivals, with demand primarily driven by the logistics and construction sectors.
Conclusion
The Nissan Atlas F24/H43 (3rd Generation) provides a dependable solution for Pakistan's mid-size commercial trucking needs. With its ZD30 turbo-diesel engine, flexible body configurations, and stronger payload range, it is well-suited for cargo transport and business operations. While it lacks modern safety and struggles with resale compared to Toyota and Isuzu, it remains a practical and affordable import option for companies needing reliable medium-duty trucks
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