PakWheels Automobile
Industry Survey 2014

Awards Winner

The 2014 edition of survey was a big leap from the past where we almost doubled our pool of respondents. The survey covered all aspects of the industry, mainstream and otherwise.

The data that we've gathered covers the public's spending habits, driving habits, expectations, requirements and routine practices in terms of the automobile sector in Pakistan. Products associated with the automobile sector were also included in the survey, including motor oils, insurance companies, tracking companies and radio channels.

The first part of the survey asked users to rate the cars that they own or use the most. These ratings, which also lead to the crowning of awards, were purely based on these users' experiences.

The second part of the survey included users' perceptions, regardless of what brands they used or owned. This gave us insights into how people view different brands available in Pakistan and what they think of those brands.

This report analyses all data collected and extracts useful information for consumers and stakeholders of the automobile industry in Pakistan.

RESPONDENTS | Total: 10,436. Balochistan 1.11%. Islamabad 16.62%. Khyber Pakhtunkhwa 8.37%. Punjab 49.37%. Sindh 22.94%. Other 1.59%. | Age Break-Up: Under 17 5%. 18-24 30%. 25-29 21%. 30-39 30%. 40-49 10%. 50+ 4%. | Income Break-Up: Undisclosed 28%. 0-10K 5%. 10-20K 8%. 20-40K 16%. 40-70K 18%. 70-100K 11%. 100-150K 7%. 150K+ 8%. | Car Owners 77% | Car Drivers 90% | Play a Role When Buying a Car 94%.

LICENSING & REGISTRATION | Drive Without a License 23%. Balochistan 17%. Islamabad 16%. Khyber Pakhtunkhwa 22%. Punjab 24%. Sindh 27%. Other 27%. | Underage Respondents Who Drive Cars 76%. Balochistan 82%. Islamabad 76%. Khyber Pakhtunkhwa 85%. Punjab 77%. Sindh 70%. Other 83%. | Drive Unregistered Cars 2%. Balochistan 5%. Islamabad 1%. Khyber Pakhtunkhwa 4%. Punjab 2%. Sindh 2%. Other 7%.

IMPORTANT ASPECTS WHEN CHOOSING A CAR | 1 Drive/Ride Quality. 2 FUel Efficiency. 3 Comfort. 4 Value for Money. 5 Safety. 6 Interior Features & Accessories. 7 Interior Design. 8 Exterior Design. 9 Resale. 10 Cost of Ownership. 11 Aftersales Service.

ASSOCIATED BRANDS & SERVICES | Insurance Companies: None 75%. EFU 5%. Adamjee 3%. Undisclosed 8%. Other 9%. | Tracking Companies: None 78%. C-Track 3%. Tracking World 2%. Undisclosed 11%. Other 6%. | Motor Oil Brands: 1 Caltex. 2 Shell. 3 Zic. | Radio Chanels: 1 HUM FM106.2. 2 City FM89. 3 FM100.

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