The Jaguar XJ has been the flagship saloon of the brand since 1968, representing British luxury and performance across multiple generations. The first generation (Series 1-3, 1968-1992) established its reputation with elegant styling and smooth six- and twelve-cylinder engines.
The 1990s saw the introduction of the X300 and X308, which retained the classic Jaguar silhouette while incorporating modern updates. The X350 and X358 (2003-2009) introduced an aluminium structure while keeping a traditional design language.
The final era brought a complete shift, with a coupe-inspired silhouette, aluminium-intensive body, and advanced driver aids. In its long wheelbase form, the Jaguar XJ L focuses on executive comfort and space, blending British craftsmanship with modern performance.
Latest Updates
- Offered in trims: Luxury, Premium Luxury, Portfolio, Autobiography, R-Sport, and XJR.
- Engine range: 2.0L petrol, 3.0L V6 petrol, 3.0L diesel, and 5.0L supercharged V8.
- InControl Touch Pro infotainment with 12.3-inch virtual instrument display.
- Long Wheelbase models feature over 1m of rear legroom and an optional Premium Rear Seat Pack.
- Advanced driver assistance, including surround camera, adaptive LED headlights, and blind spot monitoring.
- Aluminium body construction for efficiency and agility.
- Meridian sound systems available up to 1300W with 26 speakers.
Price and Variants (PKR)
The Jaguar XJ L is available in Pakistan in 2025 only as a CBU import. Prices vary depending on trim and engine configuration, but generally fall within the PKR 1.49 crore category.
The available trims are Luxury, Premium Luxury, Portfolio, Autobiography, R-Sport, and XJR.
Engine and Performance
- 2.0L Turbocharged Petrol (240PS, 340Nm): 0-100 km/h in 7.9s, top speed 241 km/h
- 3.0L V6 Supercharged Petrol RWD (340PS, 450Nm): 0-100 km/h in 5.9-6.4s, top speed 250 km/h
- 3.0L V6 Diesel (300PS, 700Nm) AWD: 0-100 km/h in 6.2s, top speed 250 km/h
- 5.0L V8 Supercharged Petrol (510-550PS) ( 680-700 Nm): 0-100 km/h in 4.6-4.9s, top speed 250-280 km/h.
- 8-speed automatic transmission with Intelligent Stop/Start across all engines.
- Adaptive Dynamics and air suspension for the balance of comfort and handling.
- All Surface Progress Control for confidence in low traction conditions
- Intelligent AWD is available for improved grip.
Mileage
The Jaguar XJ L does not feature hybrid or electric powertrains, and its mileage varies depending on the engine selected. The 3.0L diesel is the most efficient option, returning approximately 5.7 L/100 km (≈17.5 km/L). The 2.0L petrol delivers about 8.4 l/100km (≈11.9 km/l), while the 3.0L V6 petrol averages between 9.1-9.8 l/100km (≈10.2-11.0 km/l). For buyers prioritizing performance, the 5.0L V8 supercharged petrol engine returns approximately 11.1 L/100 km (≈9.0 km/L), trading fuel efficiency for power.
For Pakistan, the diesel variant is rare but efficient, while petrol engines dominate the market.
Features and Technology (Interior + Convenience)
- InControl Touch Pro infotainment with 8-inch touchscreen
- 12.3-inch virtual instrument display with customizable layouts
- Meridian systems: 380W (14 speakers), 825W (20 speakers), 1300W (26 speakers with Conversation Assist)
- Four-zone climate control with air quality sensing (standard on LWB)
- InControl Apps and Remote Premium for smartphone connectivity
- Wi-Fi hotspot with 3G connectivity for up to 8 devices.
- Electric rear blinds, keyless entry, soft door close (trim dependent).
Safety
Standard safety features include multiple airbags, pedestrian contact sensing, whiplash protection, and all-around parking aids. Advanced driver assistance systems in higher trims include Surround Camera System, Adaptive Cruise Control with Queue Assist, Blind Spot Monitoring with Reverse Traffic Detection, Traffic Sign Recognition, and Adaptive LED Headlights with Auto High Beam Assist.
Exterior and Interior Styling
The Jaguar XJ L combines coupe-inspired proportions with executive presence. A bold, upright grille characterizes the exterior, complemented by 'Double J' LED daytime running lights and sleek LED taillights. Long-wheelbase models enhance presence with stretched body lines and a panoramic glass roof.
Sport-oriented trims, such as R-Sport and XJR, feature gloss black design elements, spoilers, quad exhausts, and unique alloy wheels.
Inside, the XJ L emphasizes craftsmanship. Veneers range from Burr Walnut and Rich Oak to Piano Black and Carbon Fibre. Leather upholstery is available in multiple finishes, including diamond-quilted patterns in the Portfolio and Autobiography collections.
Long-wheelbase models can be equipped with individual rear seats featuring massage and recline functions, folding business tables, and entertainment screens.
Comparisons with Similar Cars
In Pakistan, the Jaguar XJ L competes with the Mercedes-Benz S-Class, BMW 7 Series, and Audi A8. While German models benefit from official dealerships, Jaguar appeals to a niche audience valuing exclusivity. The S-Class is dominant in luxury and service access, the 7 Series emphasizes driving dynamics, and the A8 showcases advanced technology. The XJ L offers a unique blend of performance and British design identity.
Maintenance and Resale Value in Pakistan
As a CBU import, maintenance relies on luxury workshops and imported parts.
Resale value is niche but steady among buyers who prefer exclusivity over mainstream choices.
Conclusion
The Jaguar XJL remains a symbol of British luxury and performance, offering distinctive styling, spacious comfort, and a wide range of engines. In Pakistan, it stands apart as a rare alternative to German sedans, appealing to those who value individuality.
For enthusiasts comparing the Jaguar XJ L to the BMW 7 Series or the Jaguar XJ L to the Mercedes S-Class, the XJ L is worth considering if rarity, design, and performance are more important than mainstream availability.