BAIC stands for Beijing Automotive Industry Holding Co., Ltd. and is a Chinese state-owned holding company of several automobile manufacturers. It is entering the Pakistani market in collaboration with Sazgar Motors and is introducing its adventure vehicle BJ40 Plus.
BJ40 Plus is an off-road SUV designed especially for rough terrains. The BJ stands for BeiJing, as in the country’s capital as well as the company’s name. Introduced for the first time in 2013, BJ40 had a 2.4 liter four-cylinder petrol engine. It came in four variants namely BJ40 S (Super), BJ40 P (Professional), BJ40 C (City), and BJ40 SE (Special Edition).
In 2019, it received a facelift which was named BJ40 Plus. The facelifted model features a 2.0-liter turbo engine and a revised exterior and interior.
BJ40 Plus Exterior
The BJ40 Plus 2025 features a spectacular and strong exterior. The ultra-high anti-roll frame, with a ground clearance of 210 millimeters, prevents the car from rolling over on rough paths while also securing the passengers inside. Its design is controversial as it shares stark similarities with Jeep Wrangler. The vertical modeled front grilled body features piano painting and gives a bold look.
The front combination headlamps in the BJ40 Plus are LED along with LED daytime running lights. The headlamps come with the delayed light-off feature. It also comes with front and rear fog lamps. On top of that, the whole interior is lined with monochromatic and polychromatic ambient light. BJ40 Plus also comes with an LED high-mounted stop lamp and an LED rear combined tail lamp.
Most of the exterior has bright silver plating including the front and rear bumpers. The vehicle also features a front and rear red towbar. The BJ40 Plus is well equipped for all kinds of adventures with its skid pads, rear bumper radar bracket, and front / rear bumper lower guard.
BJ40 Plus 2025 also features green window glass to protect against harsh sunlight. It also has a front automatic soft wiper along with a front intermittent soft wiper and a rear wiper.
Baic BJ40 Plus Interior
The interior of BJ40 Plus 2025 is clean with bold strokes which complements its bold persona. The leather-wrapped steering wheel consists of steering control switches. It can be adjusted easily by shifting its angle for the driver’s ease. A 12.3" full-size LCD instrument panel lies behind the steering wheel which displays altitude, pressure, height, direction, and atmospheric pressure. The manual anti-glare interior rearview mirror further makes driving easier and more convenient.
A 220V power outlet is available in the BJ40 Plus for charging devices. All the seats are adjustable with the driver’s seat being adjustable in 6-way adjustment and the passenger seats having a 4-way adjustment. All the headrests are also adjustable for a comfortable ride. On top of that, the driver’s seat also has the feature of electric lumbar adjustment so the vehicle is suitable for long and tough adventures. The 5-seater automobile also has the feature of a 60/40 flip for backseats to increase storage space.
A 10.25" HD central control panel lies in the front fascia of the BJ40 Plus. It gives access to all multimedia functions as well as phone connectivity. 6 speakers of the hi-fi stereo system create a fun environment for the passengers. Two USB ports are also available for connecting or charging devices along with the availability of aux. Another feature includes the availability of onboard Wi-fi.
The BJ40 Plus 2025 also comes with automatic air conditioning regulated by daylight sensors. It also has an automotive-grade CN95 air filtration system for better air quality inside the vehicle.
Baic BJ40 Plus Engine
The BJ40 Plus comes with a 2.0 liters turbocharged petrol engine which produces 218 hp at 5500 rpm and has a torque of 320 Nm at 4500 rpm paired with automatic transmission. It comes with the options of five-speed manual transmission and six-speed automatic transmission which support 4 driving modes: ECO, comfort, sport, and snowfield. It also features a new-generation electrical part-time 4WD.
Baic BJ40 Plus Mileage
It has an impressive mileage of 100 kilometers with a consumption of 14.9 liters in the city and 8.0 liters on highways. It has a fuel tank capacity of 80 liters and can go to a maximum speed of 160 kilometers per hour.
BJ40 Plus Ride & Handling
The BJ40 Plus 2025 is equipped with all the features required for off-road adventures. The car has several safety and driver’s assist features to make the experience convenient and safe. The strong body frame prevents the car from rolling over and lets the car be driven on rough terrains.
BJ40 Plus Maintenance
As BAIC BJ40 Plus 2025 will be assembled by Sazgar motors in Pakistan, its spare parts and maintenance workshops will be easily available.
BJ40 Plus Competitors
BAIC BJ40 Plus shares similarities with Wrangler Jeep and has a direct competition with it in the international market. In Pakistan, BJ40 Plus has no direct competition due to its unique features. A few vehicles which share some features with the BJ40 Plus are Haval H6, Toyota Fortuner, and Toyota Hilux Revo.
Haval H6 lies in the same price range and has fuel consumption similar to BJ40 Plus but is more suitable for driving within the city.
Toyota Fortuner is suitable for off-road adventures but is not as powerful as the BJ40 Plus.
Toyota Hilux on the other hand is a strong pickup with extra boot space and a stealthy exterior which makes it suitable for offroading. The major difference is that it is not an SUV jeep-like BJ40 Plus.