Kia Sportage L Price Reduced By Up to Rs. 1,850,000 – Limited Time Offer
Kia has officially announced a significant price reduction for its popular Sportage L lineup in Pakistan, effective 1st May 2025. This move comes as no surprise to industry watchers who had anticipated a price cut in response to mounting competition, particularly from Hyundai’s Tucson Hybrid — a direct rival in the mid-size SUV segment.
The local market has long witnessed the rivalry between the Kia Sportage and Hyundai Tucson, both of which offer comparable performance, features, and brand appeal. However, with Hyundai introducing the Tucson Hybrid at a competitive price point, market analysts expected Kia to respond — and respond it did.
Kia Sportage L New Prices
As per Kia’s official public announcement, the following temporary price adjustments have been made:
- The price of Sportage L HEV has been reduced from Rs. 12,850,000 to Rs. 10,999,000, offering a temporary discount of Rs. 1,851,000.
- The Sportage L FWD now costs Rs. 9,999,000, down from its previous price of Rs. 11,825,000, reflecting a decrease of Rs. 1,826,000.
- The base variant, Sportage L Alpha, is now available for Rs. 8,499,000, reduced by Rs. 1,000,000 from its original price of Rs. 9,499,000.
Note: These prices are for a limited time only and are applicable on a first-come, first-serve basis while stocks last.
Recently, Hyundai launched the Tucson Hybrid in a clear bid to challenge the dominance of the Kia Sportage Hybrid in the local market — which is why there was already anticipation that Kia would respond by reducing Sportage prices.
As always, prospective buyers should act fast. The offer is limited in duration and availability — first come, first serve.
Kia’s latest move not only positions the Sportage more attractively in the local SUV market but also reignites the rivalry with the Tucson in a big way. For consumers, this price war could signal more competitive offerings and better value in the months to come.
Have you been considering a new SUV? Does this new pricing tip the scales for you?
The biggest fact that everyone must remember is that Hyundai owns Kia. Hyundai bought Kia in 1998. They both seem to operate independently on the front and maintain their separate design language, however behind the scenes they both share technology, platforms and parts. The new Kia Sportage L Hybrid, the Hyundai Santa-Fe and the new Hyundai Tucson even share the same engine and hybrid technology. So that means that Kia in Pakistan could easily have kept the prices same as the Tucson at launch. This price drop marketing shenanigan did not need to be a thing.
This in my book reflects badly on the company. Introducing a product in the market at a very exaggerated price to get the few first adopters to pay the higher price. Now the company is introducing the price drop as a “limited offer”, but it just might quietly make the new lower price permanent down the line. I wish there were protections in the Pakistani market against such behavior.
Having said that, there was a story floated about Hyundai being investigated for its Tucson launch price debacle from a couple of years ago. If that is the case, then I believe this warrants a looking into as well. If a company suddenly gives a discount of 1 to 1.85 million PKR on its vehicles without breaking a sweat, how much profit are they charging on these vehicles in the first place?