Yesterday, while doing research on Pakistan’s locally available cars, I stumbled across a thread on PakWheels.com, where a user had commented on the possible discontinuation of Suzuki Kizashi due to its non-existent sales in Pakistan. It was during my quest for the company’s fiscal year reports that I noticed the de-listing of Suzuki Kizashi in the Products section of Pak Suzuki’s website. Further inspection revealed that the company had removed it from the ‘All Product Prices’.
A simple call to Pak-Suzuki’s customer relations center to inquire about the disappearance of Kizashi revealed that:
Company had imported a limited number of Kizashi units in Pakistan and for now the company is not entertaining any further orders, which is why ‘Kizashi’ can’t be seen on the website
It should be noted that when Kizashi was launched in Pakistan, it was already a retired car in the international market. I am not against Kizashi, but it should be noted that (new) CBU’s are not very successful in Pakistan, which can be attributed to the imposition of higher taxes on them.
Furthermore, at Kizashi’s launch, company officials revealed that they have opted to introduce Kizashi in Pakistani market because there is more to Suzuki brand then economical cars. I personally believe that introducing this car was a calculated move on the company’s part to assess the response of Pakistanis to a higher end Suzuki car. Moreover, this also leads me to point out the Pak-Suzuki’s song, in which Kizashi was in the spotlights. Mehran, Cultus, Bolan and Ravi were not included in this video, which leads me to conclude with a question “Is the Pak-Suzuki hesitant to show its prehistoric vehicles, which play an integral role in generating the company’s revenue”?
The car comes with many features from high-end sedans like key-less entry & engine start, steering controls, auto-dimming rear-view mirror, rain sensing wipers, parking sensors and so on. It features a 2.4 liter engine with CVT transmission, paddle sifters or it could be selected with a 6-speed manual transmission. The whole package presented a price tag of 5 million rupees.
Most of you already know the details about Kizashi through our previous articles, so I will not bore you with that information again.
But will this sudden ‘No more orders’ on Kizashi effect the spare-parts availability for a handful of Pakistanis who own this car?
What do you think of Suzuki’s attempt on introducing higher ended models like Kizashi in Pakistan?
It’s “assess”. “Asses” means something else.;-P
“I personally believe that introducing this car was a calculated move on the company’s part to ASSES the response of Pakistanis to a higher end Suzuki car”
If this car was between 35-40 lac it would have been a really good purchase. Apart from the price, I really love the looks of this car.
35-40 a Suzuki? Not in Pakistan bro. Itni amount dekar banda imported ki hi sochta hai because of the image big3 have formed here.
I think its better to buy an Audi or other car rather than Suzuki(known as Mehran company) and I aslo don’t think so, that any one would like to buy a car of brand Suzuki for 5million.
Suzuki is known for low prices and low quality cars since its birth in Pakistan so changing the mindsets using high prices cars like kizashi won’t work. Why would anybody having 5 million ll buy a Suzuki when he has got much better options both in sedans and SUVs
Even Pak Suzuki aren’t even willing or capable of departing from their prehistoric emblem, fat chance they would depart from a decadent mindset.
Bad thinking leads to bad decisions. It’s almost as if some babu is at the helm and just won’t let go after failing so badly for so long
I still don’t get it how the automobile companies do research to launch a new model. It looks like they higher people who lived in some very elite areas. So they think only super luxury cars r required in Pakistan. Test marketing with Kizashi, is it a joke. Why not a test marketing with Ciaz, Baleno, Vitara nd etc. Please hire some people who really know how to do a research nd marketing.
Itni kizashi nai nikli jitni Audi nikal gayi hai.. hence a poor effort by Suzuki. As I had stated some time back they should fire their idiotic heads and keep us instead lol
It was a huge blunder by the management of Pak Suzuki which ended very quickly. I think they should introduce small cars below 1.0 million. They will get great success.
When you have 5.0 millions in your bank account, Suzuki is the least favorable choice! Most people consider Toyota and Honda while other car enthusiasts go for EU brands like BMW, Merc and Audi
I think it is still a good purchase. 5M for a new car with a 2.4 L engine. If you ignore the brand, look at what the competition is. Camry? Above 10M. Accord? Ditto. A4? 5.8M for a 2.0L TFSI engine. Mercs and Beemers? Hahaha. As far as the Germans go, they earn via the options sheet so that base price is slightly deceptive. Most of these ‘options’, come as standard on the Kizashi.
Unfortunately, people like other people to know that they have bought something expensive and Suzuki isn’t exactly known as an expensive brand.
Suzuki Fort Motors 3S Multan shared the news at their facebook page regarding the arrival of Celerio soon. Lets hope for the best.
Their intended price seems high for 1000cc suzuki car i.e. rumors are around 1.2mill.
Actually yey strategy successful thi cuz Suzuki image Pakistan may sirf mehraan ya Suzuki pickup ban gyea ha kazashi sirf is lyea introduce howe thi takay brand image improve ho that’s it aur wasy bhi Pak Suzuki don’t need kazashi revenue q kay mehraan already cash cow ha .
Over the years Suzuki has branded itself as a low priced brand in Pakistan. They cannot change it overnight by introducing a car which in terms of price can be compared to the likes of BMW, Audi and Mercedes!