We are all well aware that Pakistan is among the countries with an on-road environment that is somewhat challenging for car tires. The rough roads, start-stop traffic, and a constantly varying and sometimes extreme climate are bound to give the tires a severe beating, which causes them to complete their lifespan rather quickly. All of the factors described above make shopping for tires for Pakistani motorists a bit tricky. One has to account for all essential elements such as performance, comfort, durability, and price.
To that end, there is one tire company that seeks to address all of such concerns, and that’s General Tires and Rubber (GTR). The company was established in 1963 in Karachi and began its operations in 1964. Primarily GTR was owned by a USA based company known as General Tires International Corporation (GTIC). A few years later, GTIC sold 90% of its shares to a Pakistani conglomerate known as Bibojee Services Ltd. In 1985, the remaining 10% shares were bought by a highly acclaimed German tire manufacturer known as Continental AG. Today, with the technical assistance from Continental AG in the areas of training, formulation of perfect blends and materials for the products, quality control and selection of equipment for manufacturing, GTR is now one of the largest tire manufacturing companies in the country with the production capacity of a rather impressive 2.5 million tires per year. Having more than 150 dealers all across the country and catering to the tire needs of all segments from small rickshaw tires to full-size buses and truck tires, GTR has the most significant footprint in the entire Pakistani automotive Market.
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One of the critical reasons for the company’s success is because GTR is a home-grown tire manufacturer. Which is in our benefit because the tires manufactured by GTR is explicitly tailored for Pakistani Market. GTR tires offer a perfect blend of performance, safety, comfort and reliability in compliance with Pakistani roads and for a dirt-cheap price as compared to many of its international rivals.
Even despite the facts mentioned above, some people remain critical of the GTR brand. With that said, it is essential to understand that GTR is a company that bears the DNA of few of the best European and American tire manufacturers of in the world. As mentioned prior, GTR operates under the technical directions and supervision of Continental AG and is also certified by ISO for achieving and maintaining international Quality Management, Environmental Management as well as Health Safety Management parameters.
GTR is a company that is more familiar with the needs of Pakistani market than any other tire manufacturer. Their offerings are the most compliant with Pakistani roads with a guarantee of being reliable regardless of the terrain or climate conditions. Therefore, bearing in mind all of the attributes mentioned earlier, it is safe to declare that the GTR tires are the best value for money in the Pakistani market.
That’s it from our side, drop your thoughts in the comments section below.
