Mahindra KUV Is Going To Be India’s First Very Own Crossover Utility Vehicle

Mahindra KUV100 (4)

Crossovers are getting big nowadays. Crossovers are vehicles that try to strike a perfect balance between cars and from SUVs. They are usually known as CUV nowadays (Crossover Utility Vehicle). Mahindra of India is launching their version of a crossover in the mid of January 2016 and they are calling it ‘KUV’. Full name is Mahindra KUV100. Apparently, KUV stands for Kool Utility Vehicle. Sounds kind of corny but that the deal.

Mahindra KUV100 is positioned to target young buyers who usually go for Hyundai Grand i10 or Suzuki Swift. Although one should keep in mind, those cars are not the direct competitor of KUV100. The only nearest competitor of Mahindra’s CUV is Renault Kwid but it costs more and arguably doesn’t look as nice as well. Kwid comes with a 1.0-liter engine, 200cc less than the KUV100. So you can say Mahindra KUV100 is made for a niche market.

Mahindra KUV100 (1)

KUV100 will be offered with two engine variants, an 1198cc common rail turbo diesel engine or a 1198cc all aluminum petrol engine. Diesel is rated at 77 BHP and 190 Nm of torque. Whereas, the petrol version is rated at 82 BHP and 115 Nm of torque. There is no info regarding the transmission options available yet. Dealers across India have started to advance book the new CUV.

Mahindra bagged Bollywood actor Varun Dhawan as the brand ambassador of their new mini SUV. Depending on the variant, KUV100 is available from INR 4 to 6.5 lacs. And one must admit, the nee Mahinda KUV looks quite ‘kool’. Click through the gallery to see all photos.

Asad Aslam

A PakWheeler with a degree in mass communication. He tweets as @masadaslam

  • aliqadri

    tyres seem small especially when comparing it with body & manipulated curves

  • Ashar Azam

    Reminded me of FAW D60. We have already seen Mahindra launching a Chinese car (Ssangyong’s Rexton SUV, if I am not mistaken). It might be a rebranded version of a Chinese CUV.

  • Qasim57

    Pakistan should get Chinese brands(or Malaysian Proton), both Chinese and Malay car manufacturers would be willing to help more than Western or Japanese brands.

  • Some one from India

    If KUV100 is “India’s First Very Own Crossover Utility Vehicle” then ‘Tata Aria’ was?

  • cbing

    Actually, you are completely mistaken. Ssangyong is a South Korean company first. And Mahindra bought the 100% stakes in Ssangyong, which makes it a fully owned subsidiary since 2010. So, Mahindra manufactures and markets a South Korean car company which it owns.

  • Muhammad Yasir

    meanwhile Pakistan keeps selling shit mehran for 6.5 lacs and can’t decide upon a solid strategy to invite car makers for CHEAPER cars and cater to BUDGET level automobile sector :@ !

    good going , India have truly trumped us ….

  • Muhammad Yasir

    how come ?

  • Sanjay Natarajan

    OMG, good going pak wheels. The car was not even revealed to the media in flesh, while you covered this as well, great job!
    But you guys missed another interesting car from tata motors, the ZICA with prices starting from 3.5 lacs INR.
    I attach the pictures, here you go…

  • Sanjay Natarajan

    Well, it should have been India’s first compact crossover utility vehicle.
    Agree?

  • Sanjay Natarajan

    That’s a common thing with almost all the Mahindra vehicles. Check XUV500 if you want.

  • Sanjay Natarajan

    Not really, and I have plenty of things to prove India is still a dumping ground for Suzuki

  • Muhammad Yasir

    not bad … wish India could co-operate with Pakistan to offer cars for entry level category and pricing range

    too bad all the higher world orders keeps foiling constructive relations b/w two capable states :/

  • Sanjay Natarajan

    Yes, wish India could do that. If tata and Mahindra can sell their cars in Europe and south america, why not in Pakistan?
    And regarding the relationship between two countries, I hope the situation is getting better. The relationship between two countries were stagnated for the past decade, but now has started moving towards a right direction I guess.
    Earlier, sushma visited pak and now modi made a surprise visit. 🙂

  • Muhammad Yasir

    lets hope for the best 🙂
    i for one , will welcome any and all opportunities for constructive co-operation b/w the two states , with open arms !

  • Qasim57

    Buying these foreign-manufactured cars(even if they’re locally assembled) drains our foreign-reserves and has a huge strain on our economy.

    Internationally established brands like the Japs which dominate our market, or Euros, aren’t too keen on local manufacturing.

    But China could provide that, given they’re our neighbor and we have great ties. Malaysia’s car-manufacturer Proton is also liable to be an easy partner, Mahatir Muhammad made Proton after importing cars was bleeding out his economy.

  • Muhammad Yasir

    given Mr.Mahatir’s motivation for giving birth to Proton , i think some bright-minded individual from Pakistan should do the same instead of relying on int’l brands altogether !

  • Sanjay Natarajan

    Even I have the same opinion. Glad to see this generation of people from both sides are more matured to welcome the constructive ideas:)

  • Muhammad Yasir

    likewise 🙂

  • Qasim57

    MM tried getting Western car manufacturers to help, since Malaysia didn’t have any experience making cars. They all refused or charged extortion prices(without giving Transfer-of-Tech), so he went with Mitsubushi – a smaller player more willing to help give tech.

    Pak has had players like Adam(made Revo), but they didn’t have the stomach to endure this market. And after Mush went, our democracy governments weren’t interested in supporting vital projects like that.

    Local manufacturing would immensely help our economy, but without guidance and help from experience car-manufacturers(like Proton, Chinese, etc), I’m not sure if we’d get very far – we wouldn’t be able to make cars that can compete with established International players dominating our market.

  • Muhammad Yasir

    yeah. agreed. we need sincere and unconditional help … and a few are willing to give it to us but ironically , problems exist at the RECEIVING end. if only these so-called Democracies could get some common sense and aptitude to improve the local market…

  • Brajmohan Lahkar

    keeping the wheel well spacious you know potholes we got many!!

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