Toyota and Kia Unveil Cash Back & Priority Delivery Offers
Last year, economic repulsions made a considerable dent in the country’s auto industry. Back-to-back production shutdowns, uneven price hikes, low sales, and short inventory were the norm. Carmakers were hopeful for 2024, but the pervading economic uncertainty following political ‘Sturm and Drang’ has again shrouded the sense of hope.
With the inception of 2024, local car assemblers, plumbing the depths of the crisis, have again started announcing offers on their cars. In their social media posts, Toyota Indus Motor and Kia Lucky Motors come up with different offers, i.e., priority delivery, cash back, and low insurance rates.
Toyota’s Offer
To steer it through the worst period of crisis, Toyota Pakistan announced an ‘exclusive offer’ for newly launched Corolla Cross Hybrid Electric.
The company post read:
‘Book your Corolla Cross Hybrid Electric and get competitive markup/profit rates, lowest insurance rates, and priority delivery on your order through select banks.’
Quantifying the impact, Toyota Pakistan’s sales faced a hefty blow last year, decreasing by 63%. In this period, the staggering decrease of 70% in Corolla and Yaris’s sales shattered the company’s sales trajectory. Same was the situation with Fortuner and IMVs.
What’s Kia Offering?
With an aim to captivate the hearts of Kia lovers, the Korean car giant in the country came with a different offer – a simple cash-back offer on all variants of Sportage and AT variant of Picanto.
As per social media posts, the company is offering Rs. 50,000 cash back on the Picanto AT variant whilst Rs. 150,000 on all variants of Sportage. However, Sorento comes with interest-free installments with the price of Rs. 8,999,000.
Last month’s sales tumbled to a mere 4,875 units, starkly contrasting the 15,432 units sold in November 2022. It’s a dip that demands attention and raises eyebrows across the nation.
What do you think about Kia’s and Toyota’s offers? Drop your thoughts in the comments section.
If the worsening economic situation could explain part of rising price of all the products, we are fully aware some took advantages to rise unreasonably the prices, now after the bad sales results, to avoid a tragedy they are becoming more resonable with cars prices at least.