Last year, Kia changed its logo stating this is an “introduction of the new logo represents Kia’s ambitions to establish a leadership position in the future mobility industry by revamping nearly all facets of its business.” The company called the new logo stands for ‘Symmetry’, ‘Rhythm’, and ‘Rising’ and embodies Kia’s determination to lead change and innovation based on those. ‘Balance’, the first spirit of the new logo, refers to Kia’s confidence in customer satisfaction and experience.
However, after its launch, a number of people found it confusing as some believed that it is a new car company, while some thought it is a fake logo. Now, the recent data shows that not only it is confusing, it is also hampering the company because the people on internet are searching for “KN cars” instead of “Kia cars.” And they are not wrong because in first glance the “i & a” of the logo look like an inverted N.
The search trends show that “the new Kia logo is so unreadable that at least 30k people a month search for the “KN car” ever since its debut.” Here are the photo searches after the launch of the new logo back in January 2021.
the new kia logo is so unreadable that at least 30k people a month search for the "KN car" ever since its debut pic.twitter.com/jRj25JoAPp
— Ashwinn (@Shwinnabego) November 17, 2022
The data shows that at least 30,000 people searched for the wrong company, while the difficulty level of keywords is moderate. Despite Kia’s effort to modernize its logo, it seems that it is an issue for many consumers and car lovers.
What do you think about the new Kia logo? Do you think it is confusing or modern? Please share your thoughts in the comments section.
Old logo was good enough.