MG Motors, the iconic British brand with over 100-years of automotive legacy, has steadily carved a place for itself in Pakistan’s evolving automotive market. Known globally for blending tradition with innovation, MG has positioned itself as a young and dynamic brand. Last year, the company introduced Pakistan’s first locally assembled Plug-in Hybrid Electric Vehicle (PHEV) – the MG HS PHEV – and now the model is celebrating its first anniversary with a set of attractive offers for buyers.
A Milestone Debut in Pakistan
Unveiled at the Pakistan Auto Show in October 2024, the MG HS PHEV was marketed under the tagline “True Hybrid Electric.” With its ability to cover up +50 kilometers on pure electric mode, the SUV quickly gained attention as an ideal option for urban mobility. This range allows daily commutes to be completed without burning fuel, while the hybrid system steps in for longer journeys – offering drivers both efficiency and flexibility. The model stood out not only as a technological milestone but also as a statement of MG’s commitment to introducing eco-friendly mobility solutions in Pakistan.
One-Year Anniversary Celebration
To mark one year since its launch, MG Motors Pakistan is celebrating the milestone throughout September 2024 with special rewards for customers who make full payments on their MG HS PHEV bookings during the month. The celebratory campaign includes several high-value benefits designed to appeal to prospective buyers.
What Customers Can Win
- 50% Cashback: 03 lucky customers will have the chance to win back half of their purchase amount.
- Free Registration: 10 winners will be selected for free registration, reducing the overall upfront cost.
- MG Shield @ 1.55%: Another 10 customers will receive MG Shield insurance at a special discounted rate of 1.55%.
- Free Periodic Maintenance: 20 winners will enjoy complimentary first-year periodic maintenance, helping them start their worry-free ownership journey.
Driving Toward a Greener Future
This anniversary campaign adds another layer of appeal to the MG HS PHEV, a model already positioned as one of the more practical electrified options in Pakistan. For buyers seeking a blend of premium features, hybrid technology, and a relatively lower cost of ownership, these limited-time rewards may provide the right incentive.
As Pakistan’s automotive landscape slowly embraces electrification, the MG HS PHEV’s first year is a reminder of how consumer preferences are shifting toward sustainable and innovative mobility solutions. One of the seven promises MG made to its customers was to lead in NEV (New Energy Vehicle) technology, and the HS PHEV stands as evidence of that commitment. Another promise — delivery on time — has also been notable, with around 80% of units being delivered as scheduled. Additionally, the company addressed concerns around slow charging by providing its customers with a free 7kW charger, making ownership more convenient. Whether this anniversary campaign translates into a bigger footprint for plug-in hybrids remains to be seen, but MG’s efforts have certainly placed the conversation around greener mobility front and center.
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