Toyota appears ready to electrify one of its most iconic vehicles. A recent teaser video suggests the company is preparing to launch its first-ever battery-electric pickup, possibly based on the Toyota Hilux. Though full specs remain under wraps, this development confirms that Toyota is stepping into the electric truck race—at a strategically important time.
What the Leak Reveals
Leaked presentation slides, first reported by Autoblog, show a redesigned electric pickup featuring slimmer LED headlights, vertical taillights, and a more aerodynamic front fascia—all hinting at improved efficiency and range.
Source: Auto Blog
The internal document lists a BEV (battery-electric vehicle) powertrain alongside diesel and hybrid options, implying that the electric variant will be a full-production model, not just a prototype.
According to insiders, the electric pickup is expected to use an evolved version of Toyota’s IMV 0 platform and retain a ladder-frame structure, similar to the Hilux and Tacoma. This would position it neatly between Toyota’s rugged global workhorse trucks and its future EV ambitions.
A Pivotal Shift in Toyota’s EV Strategy
Toyota has described the launch only as a “major unveiling”, inviting fans to “embark on a new journey together.” While the company hasn’t officially named the model, the move follows Toyota’s earlier Hilux Revo BEV prototype, built for mining fleets in Australia and Thailand. Once considered a one-off testbed, that project now appears to have laid the groundwork for a full-scale retail EV variant.
The timing is key. Toyota is currently facing reputational challenges, including a class-action claim related to hydrogen fueling infrastructure, and lagging behind competitors in EV rollout. A shift toward mass-market, utility-based electric trucks could reposition the brand as a practical innovator in the EV space.
It also strengthens Toyota’s global positioning. Chairman Akio Toyoda is pushing for deeper U.S. industry collaboration, and launching a Hilux EV would align Toyota with Western EV policy goals and global carbon targets.
What We Know So Far
While exact specs are unconfirmed, media coverage suggests:
- Toyota officially confirms the launch for November 10 2025, at 06:00 AM CET
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The truck could feature dual‑motor AWD and a long‑range battery
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It may target major markets such as North America, Asia, and Australia
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Estimated range could be 250–300 miles (400–480 km) according to the leak.
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Estimated price range could be US $50,000–$70,000, to compete with other premium EV Ford and BYD electric pickups.
Toyota’s reputation for durability combined with EV tech could appeal to existing fans of the Toyota Hilux or the Toyota Tacoma.
Is the EV Hilux Coming to Pakistan?
The Toyota Hilux is one of the most popular pickups in Pakistan, known for its durability and versatility across urban, rural, and commercial sectors. If an electric version enters global markets, Pakistan may:
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See eventual imports via parallel dealers
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Face EV servicing infrastructure challenges
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Experience segment shifts as more utility vehicles go electric
While not confirmed for Pakistan, the potential Hilux EV could reshape fleet procurement, fuel cost calculations, and long-term logistics planning, especially for companies seeking lower operating costs and emission compliance.
Takeaway: A Turning Point for Toyota Trucks
The leaked electric pickup could mark a turning point for Toyota’s global truck strategy. As automakers increasingly embrace battery power in utility vehicles, Toyota’s entry into this space signals it doesn’t want to be left behind.
For Pakistani buyers and the broader market, the ripple effects may first appear via import streams, parallel markets, or consideration of service/chassis compatibility. At the same time, a local release remains a longer‑term possibility.
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