The Government of Pakistan recently passed the “Parental Protection Ordinance 2021” that bans children from sending their parents away from home or causing their eviction. It was further justified as Islam advises children to take care of their parents till their last breath. Capitalizing on this urgent and relevant problem, Taj Gasoline made a thought-provoking commercial ad that leaves everyone emotional. It introduces the concept of “Ehsas” as a principle for a bonded society.
Set in an old age home, the DVC begins with an abandoned mother sitting in an old age home describing his son to an artist. The artist manages to share the picture on social media and it catches virality with the caption “Guddu, your Ammi is still waiting!!”
The shot changes to Guddu facing a car emergency rundown. He calls the Ehsas helpline to ask for immediate help. While he praises how Ehsas is still existing in these times and people care for each other. His wife mockingly questions him if Ehsas really is alive while bringing out the viral picture of Guddu.
He realizes his mistake of leaving his mother when life gave him other opportunities. He turns the car and goes straight to the old age home and reunites with his mom to bring her back home
This heart-warming powerful commercial highlights Ehsas both towards your family and your civic responsibilities. It evokes sentiments of care and emphasizes on keeping our loved ones around. With the introduction of the Ehsas helpline, now Taj Gasoline is there for the people in the vicinity of the Taj petrol pumps just a call away- for all and any road emergencies.
