Ferrari has delayed its second fully‑electric vehicle (EV), originally slated for release by the end of 2026, to “at least” 2028 due to zero market interest in high‑performance EV cars, according to a report from Reuters .
The Italian marque, famed for its roaring internal‑combustion engines, is taking a cautious approach in its EV strategy. The first all‑electric model—co‑designed by former Apple designer Jony Ive—is set to debut in stages beginning October 2025, with deliveries expected in October 2026. Although priced above $500,000 and seen largely as a symbolic milestone, this model is not designed for volume, instead showcasing Ferrari’s technical capabilities.
By contrast, the second EV was intended to be Ferrari’s “real game‑changer,” with projected production of 5,000 to 6,000 units over five years. However, with Ferrare stated that demand for a high‑performance electric sports car as “zero,” the company has opted out from EV technology due to no customer demand.
This move mirrors an industry‑wide trend in which other luxury automakers are revising their EV roadmaps. Lamborghini has postponed its first EV to 2029, Porsche has scaled back production of the Taycan and Macan EV, and Maserati cancelled its electric version of the MC20 earlier this year. Although some other performance car brands are putting EV technology in their cars, but they are hybrid cars and not 100% electric powered.
The Criticism
Majority audience don’t usually like the idea of performance EV car. One example is the Dodge Challenger EV, a performance car which is 100% electric in which the Dodge used synthetic sound of roaring engine using the speakers in the exhaust chamber. However, company faced strong criticism on that car by reviewers and consumers alike.
Ferrari has not publicly commented on the delay, and both sources have remained anonymous due to the sensitivity of internal strategy. Internally, the first EV is viewed as a token entry into electrification—while the second model remains the pivotal product for Ferrari’s broader EV ambitions, contingent on breakthrough performance and market readiness.
Ferrari plans to unveil a comprehensive long‑term business strategy, including its electrification timeline, at its capital markets day on October 9, 2025. Industry watchers will be keen to see how the company balances its traditional petrol‑powered heritage with mounting pressure to electrify.
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