The electric vehicle (EV) market in Pakistan is steadily growing, and GuGo Motors has introduced its second EV, the New EV GuGo Box, after the success of the GiGi. The GuGo Box is a compact 5-door hatchback aimed at providing a modern, efficient, and environmentally friendly driving experience. The official launch event is scheduled for February 6, 2025, in Islamabad, where the price and booking details will be revealed. Let’s dive into the specifications, features, and potential market impact of this new EV.
GuGo Box Variants & Battery Options
GuGo Motors is launching the GuGo Box in three variants:
- E1 – Entry-level variant
- E2 – Mid-range variant
- E3 – Top variant
Each variant offers a different battery capacity, driving range, and features, giving customers multiple options based on their driving needs.
Battery & Performance
| Variant | Battery | Power | Torque | Range (CLTC) |
|---|---|---|---|---|
| E1 | 31.4 kWh LFP | 94 HP | 180 Nm | 330 km |
| E2 | 42.3 kWh LFP | 94 HP | 180 Nm | 430 km |
| E3 | 42.3 kWh LFP | 94 HP | 180 Nm | 430 km |
Charging & Efficiency
- 6.6 kW AC charger for home charging
- Fast charging (80% in just 30 minutes)
- AC Type 2 & DC Combo (CCS2) ports for flexible charging
- Front-wheel drive (FWD) for smooth handling
- Maximum speed: 140 km/h
The vehicle comes with a 2-year or 100,000 km vehicle warranty and a 4-year or 150,000 km battery warranty, ensuring reliability for long-term use.
Exterior Features
The GuGo Box EV’s futuristic, aerodynamic design makes it a strong competitor in the electric hatchback segment.
- Adaptive high & low-beam headlights (E3 only)
- LED DRLs, automatic lights with height adjustment
- Wheel size differences per variant:
- E1: 16-inch steel wheels
- E2: 17-inch alloy wheels (optional upgrade)
- E3: 17-inch aluminum alloy wheels (standard)
- Frameless doors with hidden powered handles
- Remote control door opening & keyless entry
- Hidden Door handles
- Electric side mirrors (heated in E3)
Color options include White, Silver, and Black, available in single-tone and dual-tone finishes.
Interior Features & Comfort
The New EV GuGo Box features a spacious cabin with a minimalist, tech-focused design, ensuring comfort for urban drivers.
Seating & Cabin Comfort
- E1: Fabric seats with manual adjustments
- E2 & E3: Artificial leather seats with optional electric adjustments, heating, ventilation, and memory settings
- Electric air conditioning (all variants)
- Automatic air conditioning (E3 only)
- Electric power steering with manual adjustment
Technology & Infotainment
-
- 5-inch digital instrument cluster
- 12-inch infotainment touchscreen (E2 & E3)
- Bluetooth connectivity & wireless charging
- USB-C charging ports
Safety Features (ADAS)
GuGo Motors has integrated modern safety features into the New EV GuGo Box to ensure a secure driving experience.
Standard Safety Features (All Variants)
-
-
- Dual airbags
- Anti-lock Braking System (ABS) & Electronic Brakeforce Distribution (EBD)
- Hill Start Assist (HSA)
- Electronic Stability Control (ESC)
- Brake Assist (BA)
- ISOFIX child seat anchors
- Seatbelt reminder
- Tire Pressure Monitoring System (TPMS) (indirect)
- Rear parking sensors
-
Advanced Safety (E3 Only)
-
-
- Active Electronic Braking (AEB)
- Front Collision Warning (FCW)
- Lane Departure Warning (LDW) & Lane Keep Assist (LKA)
- Traffic Sign Recognition (TSR)
- Traffic Jam Assistance (TJA) & Highway Driving Assistance (HWA)
- Direct TPMS (Tire Pressure Monitoring System)
- Front Radar & 360-degree camera
- Adaptive Cruise Control
- Automatic parking
-
Additional Safety in E2 & E3
-
-
- Reverse camera
- Cruise control
-
These features make the GuGo Box one of the safest small EVs available in Pakistan.
Price & Market Competition
The GuGo Box price in Pakistan will officially be revealed at its launch event in Islamabad on February 6, 2025. However, based on market trends and available data, here’s what the pricing looks like for the different variants:
| Variant | Price (PKR) | Booking Price (PKR) |
|---|---|---|
| E1-Basic | 6,300,000 | 500,000 |
| E1-Plus | 6,700,000 | 500,000 |
| E2-Semi | 7,300,000 | 1,000,000 |
| E3 (Fully Loaded) | 7,700,000 | 1,500,000 |
At this price point, GuGo Box offers an affordable entry into the EV market, competing directly with ORA 03 for 90.0 lacs (Ex-Factory Price) and Seres 3 for 83.9 lacs(Ex-Factory Price). While the ORA 03 is more expensive by PKR 1.3 million, the GuGo Box provides almost identical features at a significantly lower price.
Where GuGo Box Wins?
Despite its lower price tag, the GuGo Box beats the ORA 03 in several areas, making it a strong alternative for EV buyers in Pakistan.
1. Price Advantage
-
-
- GuGo Box is PKR 1.3 million cheaper than ORA 03 while offering similar high-tech features.
- Its base model, E1, starts at PKR 6.3 million, making it a much more affordable entry-level EV.
-
2. Driving Range
-
-
- GuGo Box offers a better range (430 km CLTC) compared to ORA 03 (400 km WLTP).
- More mileage per charge makes it better suited for daily Pakistani road usage.
-
3. Better Infotainment & Tech Features
-
-
- 12-inch infotainment screen vs. ORA 03’s 10.25-inch display.
- 6 speakers vs. ORA 03’s 4 speakers, providing a superior audio experience.
- Smartphone Mirror Link support, which is missing in ORA 03.
-
4. Additional Safety & Comfort Features
-
-
- Automatic Parking, a feature missing in ORA 03.
- 360-degree camera included in the top variant.
- Headlight leveling system, which ORA 03 does not offer.
-
Is the New EV GuGo Box Worth Buying in Pakistan?
Pros:
-
-
- Long driving range – Up to 430 km on a single charge
Modern features – Large infotainment screen, wireless charging
Competitive safety features – (ADAS in top variants)
Fast charging – 80% charge in just 30 minutes
- Long driving range – Up to 430 km on a single charge
-
Cons:
-
-
- Limited charging infrastructure in Pakistan.
- Higher prices for top variants
- The price is Too High
- Lots of other competitors
-
The New EV GuGo Box appears to be a strong option for city driving in Pakistan. It provides long-range, advanced safety features, and modern technology, which are essential for an urban EV. However, potential buyers should consider charging station availability and final pricing before making a decision.
Would you consider buying the GuGo Box over other EVs available in Pakistan? Let us know in the comments.
