Tesla’s retail model in China, known as the “Giga Lab,” highlights the manufacturing capabilities of the electric vehicle (EV) pioneer. In this innovative concept store, Tesla showcases its expertise by allowing car enthusiasts to engage in conversations while witnessing a fully automated system construct the Tesla Model 3 in just 45 seconds.
With the assistance of a robotic arm, panels are assembled onto the frame of the Model 3, providing customers with a firsthand view of the assembly process at Shanghai’s Gigafactory. Moreover, the store prominently exhibits powertrain and battery components, generating discussions and capturing the interest of potential buyers. By 2022, the Tesla Gigafactory in Shanghai had successfully manufactured one million EVs.
Tesla has announced plans to establish manufacturing facilities for its new pouch cells in both Texas and Shanghai. These pouch cells, featuring an LFP formula, are utilized in Tesla’s shorter-range electric vehicles, as an alternative to cylindrical cells.
In line with the growing demand for electric vehicles, Tesla recognizes the significance of physical stores in key markets to enhance customer engagement. As a result, the company has expanded its retail and service locations from 1,000 to 2,000, emphasizing the importance of these establishments.
Furthermore, Tesla is determined to directly sell its EVs to consumers, bypassing traditional dealerships. The company argues that this approach enables customers to enjoy more competitive pricing and shorter waiting periods. In the face of intensifying competition in the EV market, Tesla is continuously exploring innovative strategies to sustain its marketing campaigns and secure a sufficient number of orders.
Achieving another milestone, Tesla is poised to introduce the Cybertruck into the market by August, marking a significant milestone for this revolutionary vehicle.
Is Tesla Cybertruck About to Launch?
In an exciting development, Tesla has just announced that deliveries of the Cybertruck will commence in late September 2023. This news has sparked renewed enthusiasm among Tesla enthusiasts, who have been eagerly awaiting the opportunity to finally get behind the wheel of this highly anticipated electric truck.
As the launch date approaches, glimpses of progress have emerged. Electrek, a trusted source for Tesla news, reports that the electric carmaker has instructed its suppliers to prepare for the Cybertruck prototype’s debut in late August, with manufacturing set to follow in early October.
